Tracking & analytics

Tracking links

Every promo gets a branded short link (like slingagent.com/go/ab3d9xz). When someone clicks it, SlingAgent records the click and redirects them to your destination with UTM parameters attached, so your own analytics can attribute the visit too.

We never store raw IP addresses — only a salted hash used for basic de-duplication.

On Pro and Unlimited you can serve these links from your own domain instead — go.yoursite.com/go/ab3d9xz. Worth doing if your audience is office-based: corporate web filters often block unfamiliar link domains outright. See Branded links on your own domain.

The analytics dashboard

The Analytics page shows, within your plan's history window:

Total clicks, unique visitors, and active days — each with a ▲/▼ change vs. the previous period
Clicks per day — a bar per day; click any bar to open a report of every link that was clicked on that day
Visitors & pace — one-time vs. returning visitors, your average clicks per day, and a projection of where the next 30 days are heading
Clicks by platform and your top links — each tagged Manual or Share once where it applies, so you can tell hand-posted and one-off links apart from the agent's managed ones
Platform ROI — clicks and estimated earnings side by side per channel (once you've logged any revenue), so you can see which platforms actually pay
By country and top sources (which sites referred the click) — and a full geography map of where your clicks come from
When your audience clicks — clicks by hour of day, plus a best day & hour heatmap so you can post right ahead of your real peaks
Posting activity — posts published and any failed auto-posts, plus your top posts by clicks
Clicks by region — when you target audience regions, this compares them side by side so you can see which resonates

Reports

The Reports section on the Analytics page links to deeper drill-downs:

Scheduled vs. actual — how your posting engine is doing: queued, posted, and failed posts (with reasons), and the click yield of what went out
Link retention — do your links keep earning clicks weeks after posting, or fade fast? A click-decay curve tells you which links are evergreen
Revenue timeline — your logged earnings month by month against posting activity, so you can see which pushes drove income
Geography map — a world map of where your clicks come from (see below)
Share once — every one-off Share once link on its own, with its clicks and where each was posted, so your quick shares don't get lost among your managed links
Engagement & CTR — how many people saw each post and how many of them clicked (see below)
Content DNA — what your winning copy has in common: length, hook, emoji, call to action, hashtags, and media (see below)
A/B learnings — every A/B test you've run, pooled: what keeps winning, and which winners you haven't reused yet
Portfolio — clicks, revenue and EPC grouped by your link tags, by where the content came from, and by managed vs. one-off links
Network reach — what buddies and the Promo Store actually earned you
How you compare — your numbers against comparable SlingAgent users, computed from aggregates only (see below)
What to do next — every suggestion your data supports, applied in one click where we can make the change for you (see below)

The Analytics page also carries a Share once card summarising those one-off links at a glance — how many you've slung, their total clicks, how many were posted versus link-only, and your top few by clicks. One-off links stay out of your Links list, so this is where they surface on the overview.

Click All links for a full, sortable, filterable table of every link with its total and recent clicks, posts, and last activity — or Export CSV (Pro and Unlimited) to download a per-link performance sheet (clicks, posts, revenue, last activity) for your own spreadsheets or client reports.

Both All links and the Share once report are paged — filter or sort the whole set, then step through it 25, 50, or 100 rows at a time, so the lists stay quick to scan however many links you build up. On Unlimited you can also pull these numbers programmatically — see the Analytics API.

Each link's detail page also shows its own promo, posted, and click totals — plus a clicks-by-platform breakdown, so you can see which channels are driving traffic without scrolling through every promo.

Engagement & click-through

Clicks alone can't tell a post nobody saw from a post plenty of people saw and scrolled past — and those two need opposite fixes. Analytics → Engagement & CTR adds the reach side: impressions, likes, comments and shares pulled from each network that reports them, next to the clicks that post earned.

That gives you a real click-through rate, and two lists worth acting on:

Converted well, barely seen — beat your median CTR on below-median reach. The creative already works; it needs distribution. These are your best candidates to boost.
Widely seen, didn't convert — plenty of reach, at or below half your median CTR. The audience showed up and the copy didn't land — regenerate it rather than posting more of the same.

Numbers refresh once a day, and only for networks with a public metrics API. Posts on networks that don't report engagement are still counted in clicks.

Their count vs ours

Some networks count clicks on your link themselves. Where one does, the report shows its number next to the clicks that actually reached your tracking link.

They will rarely match exactly, and a difference is a prompt to look rather than a figure to quote: we drop bot and link-preview hits a network may well count, and we de-duplicate repeat clicks, so our number sits below theirs for honest reasons. What is worth investigating is a gap that stays wide across many posts — that can mean readers are clicking and never arriving, which is the problem a branded domain solves.

Content DNA

Analytics → Content DNA asks what your best posts have in common. Every published post is scored on the choices we can see — copy length, question vs. statement opening, emoji, an explicit call to action, how many hashtags, and whether it carried an image or video — and each of those is measured against your own average clicks per post.

It also ranks your hashtags by the clicks the posts carrying them earned, which is the quickest way to prune a Hashtag Group down to the tags that pull their weight.

The report stays quiet until you have at least eight published posts with click data — below that it can't tell a pattern from a coincidence, and it won't guess. Read it as descriptive, not causal: posts like this did better for you.

How you compare

Analytics → How you compare puts your numbers next to every comparable SlingAgent account — clicks per post, publishing cadence, platforms used, total clicks — with your percentile and the cohort median, plus the habits that separate the top quartile from everyone else.

It's built from aggregates only. No other account's name, links, posts or numbers are ever read into the page, a comparison is hidden entirely unless enough other accounts qualify, and your own numbers are excluded from the cohort you're measured against.

What to do next

Analytics → What to do next turns the charts into a to-do list, most urgent first — and, where the change is one we can make safely, applies it in a single click: reuse a winning A/B variant, switch a link to smart scheduling, turn on evergreen recycling, pause a link that's published a lot and earned nothing, or move your default posting hours to just ahead of when your audience actually clicks.

It also correlates a drop with its cause rather than just reporting it — "clicks are down 60% this week" alongside "12 Pinterest posts failed to publish" or "your posting queue ran dry". Those operational alerts reach every plan, including Free: if the product has stopped working for you, that shouldn't be behind a paywall. The analytical suggestions are part of Pro's smart suggestions.

Dismiss anything you've judged and it stays gone.

Not every share happens through a scheduled promo. Open any link and copy its Share Now link — a single tracked short URL you can paste by hand into a DM, a group chat, or a reply. Those impromptu shares still count toward the link's analytics (they show up under "Direct"). Your link-in-bio page has its own Share Now link too. For a one-off share you don't want to save as a link at all — including posting it to your accounts — use Share once.

Geography map

Analytics → Geography map plots where the people who click your links come from on a world map. Toggle between Map and List, switch between Country and Region, and filter per network (or see all combined) — so you can tell that, say, most of your X clicks are from the US while LinkedIn skews to Europe. It's built from the same click data as the rest of your analytics, so it works for every link with no setup. (This is visitor geography — where clicks come from — which is the location data your tracked links capture.)

Want advice instead of just charts? The AI advisor & suggestions read these same stats and tell you what to do next — see AI advisor & suggestions.

Link in bio

Turn on your link-in-bio page (from Link in bio settings) to get one public page — slingagent.com/u/yourname — that lists all your links in a tidy multi-column layout. Drop the URL in your Instagram, TikTok, or X bio. Every tap routes through a tracking link, so clicks from your bio count in analytics just like any other post. Pick a URL name, add a display name and short bio, and uncheck any individual link (in its settings) you'd rather keep off the page.

The settings page also shows bio page performance — page opens, unique visitors, link clicks, and your click-through rate — so you can see how well the hub itself is converting. Copy the whole page's Share Now link to post it anywhere, and visitors can tap Share on any link to reshare it (still tracked back to you).

Note: SlingAgent tracks clicks to your destination. It cannot see sales or commissions on the destination's side (e.g. Amazon does not report per-link conversions), so analytics reflect engagement, not revenue.